Browsing by Author "Lukman, Aisha Umar"

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    IMPACT OF PACKAGING ELEMENTS ON CONSUMERS DECISION PROCESS OF PURCHASING SUPERMARKETS CONSUMABLE AND NON-CONSUMABLE GOODS IN KEFFI -TOWN, NASARAWA STATE NIGERIA
    (Department of Entrepreneurship Studies, Nasarawa State University, Keffi., 2019-06-17) Paul, Vincent; Doshiro, Musa Umar; Bala, Ali Yusuf; Obere, Yahaya Muhammad; Lukman, Aisha Umar
    The packaging is a powerful tool utilized by manufacturing firms of products to fascinating prospects and consumers to make purchasing. The first purchasing might lead to repeat purchasing or a retrial thereby establishing brand loyalty. One of the critical elements in the marketing of any product is the packaging. Marketers considered packaging, the integral aspect of marketing strategy as a vital factor in product planning and development just as customers or consumers give pride to packaging. The way a product is perceived in the market by merely seeing the package may be a good determinant of the products' success or failure in a competitive business environment. This study evaluates the impact of packaging elements on consumers purchasing decision of supermarket products in Keffi Town, Nasarawa State Nigeria. The study adopted a survey research design using a structured questionnaire in gathering the data. The sample size was determined by Taro Yamane from the four hundred (400) copies of the questionnaire distributed; three hundred and nine (309) copies were properly filled and returned. It was gathered from the findings that there are elements that influence consumers purchasing decision process for products and the relationship is positively related thus, increase in the components leads to increase in consumers purchasing decision process for products. Also, there is a positive significant impact on the changes in consumers purchasing behaviour which means that increase in the packaging will increase the changes in consumers purchasing behaviour. Further, packaging has a positive significant effect on the changes in consumers’ decision process of purchasing supermarket products which means that increase in the packaging will increase the changes in consumers’ decision process of purchasing the products. From the findings, the study recommends that proper attention should be given to all elements of packaging to facilitate positive purchasing decisions by the consumers and product packages should be unique, attractive, cultural conformity, easy handling, protective, to ensure good product brand image.
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    IMPACT OF SALES PROMOTION STRATEGIES ON THE CUSTOMERS’ PATRONAGE OF GRAND CEREALS AND MILLS PRODUCTS IN NIGERIA
    (Department of Entrepreneurship Studies, Nasarawa State University, Keffi., 2020-12-17) Paul, Vincent; Atose, Mohammed Mu'azu; Lukman, Aisha Umar; Mohammed, Sadiya
    The study assessed the impact of sales promotion strategies on the costumers’ patronage of Grand Cereal and Mills products in Nigeria. Specifically, the study assessed the effect of customers’ patronage and Strategies for reaching target audience on sales promotion of Grand Cereals and Mills Limited, Nigeria. The study adopts survey research design and the population comprised of 100 sellers and customers of Grand Cereal and Mills products living around Keffi Local Government Area of Nasarawa State, Nigeria. Simple linear Regressions was used for the analysis and it was discovered that Customers’ patronage and Strategies for reaching target audience has significant effect on sales promotion of Grand Cereals and Mills products in Nigeria. Based on the findings and conclusion, the study recommended that Grand Cereals and Mills Limited Nigeria should design and develop sales promotional measures to increase its customer patronage base. Also, the organization should increase the level of public enlightenment and diversify its strategies in reaching out to its customers so as to get the populace aware of its different product lines available in the market.