NSUK Repository :: Browsing by Author "Josiah, Sabo Kente"

Browsing by Author "Josiah, Sabo Kente"

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Open Access
Adoption of Social Media by Public Relations of Nigeria Libraries
(Department Mass of Communication, Nasarawa State Univeristy Keffi, 2021-01-01) Josiah, Sabo Kente; Salisu, Mohammed Yakubu; Abimiku, Sunday Monday
This paper adoption of Social Media by public relations of Nigeria libraries, examined bow public relations practitioners are using social media as platforms for communication with the public. Available relevant literatures were explored within the field of social media and public relations. At the end of the study, the findings reveal that social media tools such as Face book, WhatsApp, Twitter, Instagram and e-library facility were used in the National Library and the National Archive of Nigeria; Social media package such as NFOCOP, O <& A on Facebook and news contents on Twitter are in extensive use to reaching out to both internal and external publics; Public relations unit of Nigeria libraries use other social media facility such as SMS, e-mail, and e-library; social media are highly effective in the public relations practice of the Nigeria libraries; The study recommends that, the fundamental finding of this study was the discovery that the Nigeria libraries adopts social media tools such as Facebook, WhatsApp, Twitter and Instagram in their public relations' activities to engage both internal and external audiences and publicise organisations' activities in Nigeria
Open Access
Adoption of Social Media by Public Relations of Nigeria Libraries
(Department of Mass Communication, Nasarawa State University Keffi, 2021-12-12) Josiah, Sabo Kente
This paper adoption of Social Media by public relations of Nigeria libraries, examined how public relations practitioners are using social media as plaforms for communication with the public. Available relevant literatures were explored within the field of social media and public relations. At the end of the study, the findings reveal that social media tools such as Facebook, WhatsApp, Twitter, Instagram and e-library facility were used in the National Library and the National Archive of Nigeria; Social media package such as NFOCOP, Q & A on Facebook and news contents on Twitter are in extensive use to reaching out to both internal and external publics; Public relations unit of Nigeria libraries use other social media facility such as SMS, e-mail, and e-library; social media are highly effective in the public relations practice of the Nigeria libraries; The study recommends that, the fundamental finding of this study was the discovery that the Nigeria libraries adopts social media tools such as Facebook, WhatsApp, Twitter and Instagram in their public relations' activities to engage both internal and external audiences and publicise organisations' activities in Nigeria.
Open Access
Applying International Public Relations in Curbing Crisis in the African Society: Focus on Boko Haram Crisis in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2015-04-09) Chiakaan, Gbaden Jacob; Josiah, Sabo Kente
Open Access
Appraisal of Crop Farmers' Access to Agricultural Information for Enhanced Food Security in the COVID-19 Era in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2020-09-09) Josiah, Sabo Kente; Ternenge, Kusugh; Ngufan, Tsafa Tina
This study. "Appraisal of Crop Farmers' access to Agricultural Information for Enhanced Food Security in the COVID-19 era in Nigeria” investigated how crop farmers have access to agricultural information and the value of their exposure to such information on food security in the COVID-19 in Nigeria. Specifically, the objectives of the study were: to find out the kinds of agricultural information accessible for crop farmers: examine the kinds of crops that farmers access information on: ascertain the sources from which crop farmers access their agricultural information: determine the source of agricultural information more credible to crop farmers: investigate the extent to which crop farmers satisfy with the agricultural information accessible for them: and explore how the agricultural information accessed is used by farmers to enhance the production crops and food security in the COVID-19 era in Nigeria. Descriptive survey research design was adopted and the questionnaire was used as the research instrument for data collection. The population of the study comprised 2708690 registered crop farmers in Nigeria from which a sample size of 1067 was statistically drawn, using Qualtrics online sample size calculator. Multistage sampling involving stratified, purposive and proportionate techniques were used in sampling the respondents. Primary and secondary sources were used to collect the data while descriptive method was adopted for data analysis with Multivariate Frequency Distribution Tables and SPSS used as the statistical tools for data analysis in this study. Findings revealed that information on fertilizer application was accessed by crop farmers more followed by weed control, while there was a decline in the rate of information ’ accessibility for loans application, pest control, seeds selection, agric marketing among others. The information accessible to crop farmers enabled them to engage more in timely fertilizer application and early control of weeds while there was poor application of other forms of agricultural information. The study concluded by stressing that access to adequate and useful agricultural information by crop farmers is essential for enhanced food production as inadequate access to such information will result to poor application of agricultural innovations capable of preventing the country from attaining food sufficiency and security. The study recommended amongst other considerations-the prioritizing of agricultural information to increase farmers' access to agricultural information. Training of crop farmers through workshops and seminars with strict adherence to COVID-19 guidelines was also considered a milestone in the enhancement of food security.
Open Access
Appraisal of the Contributions of Broadcast Media to the Prevention of Human Trafficking in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2017-05-05) Josiah, Sabo Kente; Nylete, Bibiana Ayabam; Vershima, Soho Audrey; Ternenge, Kusugh
This study; appraisal of the contributions of broadcast medio to the prevention of human trafficking in Nigeria investigated the specific contributions of the broadcast media to the prevention of human trafficking and the,extent to which such contributions increase awareness of the Nigerians and lead to the prevention of this inhuman practice in the country. Anchored on the social responsibility media theory and supported by the agenda setting theory, the study adopted descriptive survey research design which questionnaire was used as the research instrument for data collection. Inferential statistics were used for data analysis. Findings revealed that apart from conventional provision of information, education and public enlightenment to prevent human trafficking, the broadcast media had failed to carry out adequate investigation into issues that relate to human trafficking in Nigeria. Another finding revealed that apart from trafficking in human beings for sexual exploitation, other forms of human trafficking do not attract much reportage in the broadcast media the way that will guarantee greater audience knowledge and attention that can lead to greater prevention of the practice in Nigeria. As a result, the broadcast media contribute to the prevention of human trafficking in Nigeria but the extent of their contributions is over 76 percent below the level that they ought to have done so. The study concluded that the broadcast media are very crucial in the fight against human trafficking by
Open Access
Appraisal of User's Knowledge of the Etiquettes of Mobile Phone Use in Benue State, Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2018-06-05) Ternenge, Kusugh; Josiah, Sabo Kente; Vershima, Soho Audrey; Tsafa, Tina Ngufan
Open Access
Assessment of Corporate Social Responsibility (CSR) Initiatives for Orphanages by Select Faith-Based Organisations in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2024-03-01) Adamu, Abdullahi; Josiah, Sabo Kente; Muhammad, Rabiu S.
Corporate social responsibility (CSR) is an increasingly important aspect of business operations, with companies recognising the impact they can have on society beyond their bottom line. In Nigeria, where poverty levels appear high and the number of orphaned children in need of care and support is substantial, faith-based organisations play a significant role in providing for these vulnerable populations. These organisations often run orphanages and other charitable initiatives as part of their CSR efforts, seeking to fulfill their religious obligations to help those in need. Objective: To assess the CSR initiatives of select faith-based organisations in Nigeria that are involved in supporting orphanages. Method: Literature review and case study methods were adopted. Results: The case study analysis reveals various CSR initiatives implemented by FBOs in the country which include provision of basic needs, health care services, and educational support. Conclusion: The conclusion drawn from this study underscore the positive impact of CSR initiatives on orphanages and the communities they serve. The study recommends that FBOs in Nigeria should prioritise sustainable and community-driven CSR initiatives, foster partnerships with other stakeholders, enhance transparency and accountability mechanisms and integrate monitoring and evaluation frameworks.
Open Access
Assessment of Public Confidence in Social Media Messages on COVID-19 Pandemic in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2021-09-09) Josiah, Sabo Kente; Ternenge, Kusugh
This study was carried out to determine the kind of confidence that Nigerians have in social media messages on COVID-19 pandemic and the value of such confidence on the fight against the pandemic. Anchored on the uses and gratifications theory and social exchange theory, the researchers adopted descriptive survey research design with the questionnaire used as the research instrument for data collection. Data collected were analysed using descriptive method where simple percentages, multivariate frequency distribution tables and SPSS were used as the statistical tools for data analysis under descriptive method. Findings revealed that many Nigerians have high trust in social media messages on COVID-19 pandemic. Facebook followed by Whatsapp are used more among Nigerians for messages on COVID-19, and while the messages on COVID-19 pandemic like the origin, causes, effects, rate of spread, prevention protocol/measures, assistance/support, testing, location of isolation centres and use of vaccine are available; those of COVID-19 prevention protocol/measures are most available in the social media compared to others. Majority of Nigerians share and comment than they send text messages, post, chat or call in the use of social media for messages on COVID-19 pandemic. Finding however reveals low level of adoption of social media messages on COVID-19 among Nigerians despite their trust in the platforms. The conclusion of the study was that social media are now widely trusted and used channels of communication but apathy in the adoption of the messages received through the media among users can limit the proportion of success in their use for any programme/campaign.
Open Access
ASSESSMENT OF PUBLIC RELATIONS STRATEGIES EMPLOYED BY SELECTED FAITH-BASED ORGANISATIONS IN PROMOTING RELIGIOUS TOLERANCE IN NORTH CENTRAL NIGERIA
(Department of Mass Communication, Nasarawa State University Keffi, 2023-10-11) Garba, Suleiman; Josiah, Sabo Kente
Religious tolerance has been a pressing concern in Nigeria, particularly in the Northern region, where conflicts between Muslims and Christians have led to social instability and loss of lives. Public relations strategies are seen as essential tools in promoting religious harmony and peaceful coexistence among religious groups. This study focuses on the public relations strategies employed by the Nigeria Inter-Religious Council (NIREC) and the Interfaith Mediation Center (IMC) to foster understanding and cooperation between religious communities in North Central Nigeria. The primary objective of this research is to evaluate the effectiveness of NIREC and IMC's public relations strategies in promoting religious tolerance in the region. To achieve this, the study employs both survey and library research methods, targeting focus groups representing NIREC and IMC in four North Central States of Nigeria, namely Benue, Niger, Nasarawa, and Plateau. The findings indicate that public relations initiatives, particularly interfaith dialogues, have played a significant role in increasing tolerance and mutual understanding among diverse religious communities. However, the study also identifies challenges faced by NIREC and IMC, such as limited funding, misconceptions, resistance from extremists, regional differences, and difficulties in measuring impact. Nonetheless, the study highlights the importance of public relations efforts in fostering religious harmony and peace. Successful strategies can contribute to social cohesion and stability in the region. The research recommends that NIREC and IMC focus on securing adequate funding, addressing misconceptions and stereotypes, engaging with extremist elements, and customizing strategies to specific regional contexts. By implementing these recommendations, NIREC and IMC enhance the impact of their public relations initiatives, fostering greater religious tolerance and understanding among diverse communities in the North Central States of Nigeria. The study emphasizes the significance of public relations in bridging gaps between religious groups and underscores the need for continuous evaluation and refinement of strategies to achieve sustainable interfaith relations.
Open Access
Assessment of Television Viewship of English Footbal Premiership League And Academic Performance of Undergraduate Students of Nasarawa State University, Keffi,
(Department of Mass Communication, Nasarawa State University Keffi, 2020-12-12) Josiah, Sabo Kente; Lucas, Bernard Diesuk
Open Access
Audience Perception and Involvement in Channels Television’s Sunrise Daily Programme: A Case of Jos Residents
(Department of Mass Communication, Nasarawa State University Keffi, 2021-09-09) Josiah, Sabo Kente; Lucas, Bernard Diesuk
This study examined audience perception and involvement in Channels Television’s Sunrise Daily programme, using Jos Residents as a case study. Since one of the principal processes of communication is feedback, it is important to study how this.element plays out in every . media message especially those that serve to meet the educative and informative needs of the public. It is in this Sght that this paper sought to expound on the concepts of perception and participation in Sunrise Daily aired on Channels TV, notwithstanding the array of literature that abound in the study of audience perception and participation in ' programmes. The study used survey approach and purposive sampling technique to select 126 viewers of the programme in Jos as respondents. The findings reveal that the timing of the programme is not favourable, the programme features more of the upper class in the society as well as Presenters usually deciding the messages to read and the calls to pick. v’ The study concluded that although Sunrise Daily focuses on national and international issues, diverse views are very important, especially when they are expressed through the media. Based on this, the study v-.‘recommends that Channels TV should review the time-belt for this programme to allow more viewership and participation
Open Access
Children's Theatre, Cultism and the Nigerian Youth Children's Theatre, Cultism and the Nigerian Youth
(Department of Mass Communication, Nasarawa State University Keffi, 2015-04-08) Josiah, Sabo Kente; Odeh, Jerry Idah
Open Access
Contemporary Issues in Advertising and Public Relations Practices
(Department of Mass Communication, Nasarawa State University Keffi, 2018-03-09) Asemah, Ezekiel S.; Josiah, Sabo Kente; Nkwam-Uwaoma, Adeline, O.,; Amah, Faith Ozikor
Open Access
Discourses on Communication and Media Studies in Contemporary Society
(Department of Mass Communication, Nasarawa State University Keffi, 2022-12-12) Josiah, Sabo Kente; Abimiku, Monday Sunday
In every democratic society, the quest for power and the agitation for change have been recurrent decimals. Politicians who seek for control seek to achieve their aims through political parties that support their ideologies, visions and aspirations. In the same vein, those who seek to change the status and champion the ideas of revolution also form groups to actualise their visions. Both parties however cannot achieve their aims and ambitions without getting the support of the generality of the people. However, the target supporters need convincing information before they could also join the train. This is where the media comes in as a veritable tool of political socialisation. The entrance of globalisation into world politics has changed the socio-political milieu of global politics. Globalisation stands as an Octopus with its tentacles in every aspect of human activities and interactions. However, the strength of globalisation lies in transformations and technological advancements in the nature, timing, and efficacy of the internet. The internet, which supports various social platforms such as the Facebook, twitter, Whatsapp, Instagram, telegram, and many others, are faster and open to quicker response than the orthodox media forums such as the print media, television, radio, etc. and, therefore, has become veritable instrument of information gathering, dissemination, and evaluation. Therefore, the internet in this era of globalisation plays a vital role in shaping political attitudes, promoting political involvements and influences voting behaviour globally. Social media may be defined as “the new information network and information technology, using a form of communication utilising interactive and user- produced content and interpersonal relationships are created and maintained (Helsinki, 2010). Social media, therefore, promote interaction and public participation over various issues of human concerns. Therefore, the unhindered interactive nature of social media has given vast opportunities to the public to engage in interactions over several issues that relates to Nigeria. This study, therefore, aimed revealing the opportunities created by social media for political mobilisation
Open Access
Exploratory Study of Broadcast Media Discourse on Political Party Zoning System and Voting Patterns among Electorate in Select Nigerian Cities
(Department of Mass Communication, Nasarawa State University Keffi, 2022-06-06) Ternenge, Kusugh; Josiah, Sabo Kente
This study was carried out to determine the dominant broadcast media position in its discourse revolving around political party zoning in Nigeria and the way such position influences the pattern of voting among the electorate. Anchored on the agenda setting theory and supported by the framing and agenda building theories, this study adopted a quantitative research method where survey was carried out on the broadcast media audience of voting age as of 2019 elections in the states that were sampled to represent Nigeria. Questionnaire was used as the research instrument for data collection, while the data collected were analysed using descriptive statistics. Through the data that were analysed, we found high exposure of audience and preference to broadcast media political programmes among the respondents. The discourse revolving around political party zoning in the broadcast media was also found to be quite high and they (discourses) were largely in favour of the political party zoning system which has also influenced voters prioritising political party zoning over meritocracy in their preferences and choices of candidates in elections. Conclusion reached was that the broadcast media is a powerful tool that influences the electorate to prioritise political party zoning above meritocracy in their preferences and choices of voting candidates in elections in Nigeria. The broadcast media should continue to be used as tool to shape public opinion on political issues since it is accessible to a significant number of people.
Open Access
Exploring the Surveillance Role of the Media in Public Awareness on Covid-19 in Nigeria
(Department of Mass Communication, Nasarawa State University Keffi, 2020-12-12) Santas, Tsegyu; Josiah, Sabo Kente
Open Access
External Relations in Higher Education in Nigeria: Linkages
(Department of Mass Communication, Nasarawa State University Keffi, 2020-01-06) Josiah, Sabo Kente
Open Access
FRAMING CANDIDATES IN ELECTION: THE NIGERIA'S 2015 PRESIDENTIAL ELECTIONS IN PERSPECTIVE
(Department of Mass Communication, Nasarawa State University Keffi, 2019-01-01) Thomas, Terna Uzah; Salisu, Mohammed Yakubu; Ochuokpa, Patience; Josiah, Sabo Kente
This study framing candidates in elections: Nigeria's 2015 presidential elections in perspectives examined political news stories of the Daily Trust.
Open Access
Handbook on African Communication System
(Department of Mass Communication, Nasarawa State University, Keffi, 2019-01-05) Ezekiel, Asemah S.; Josiah, Sabo Kente; Nkwam-Uwaoma, Adeline, O.,
Open Access
The Impact of Advertisements Portrayal of Models on Women Self-Evaluation
(Department of Mass Communication, Nasarawa State University Keffi, 2016-12-12) Josiah, Sabo Kente