Browsing by Author "Ibrahim, Yusuf Ohida"

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    ASSESSMENT OF CONSUMER PRESTIGE-SEEKING BUYING BEHAVIOUR IN ABUJA METROPOLIS
    (Enterpreneurship Department, Nasarawa State University, Keffi, 2013-02-09) Ibrahim, Yusuf Ohida
    This research was set to examine an assessment of consumer prestige-seeking buying behaviour in Abuja metropolis. The subject mailer introduced the statement of problem, objective of study, hypothesis, research assumption and questions, delimitation and limitations. The review of related literature here knowledge of the concept of product perception is widened through readings from works of experts in textbooks, journals, periodicals, magazines, paper presented at seminars. All sources of references are supported by citing the author, year of publication and page, the research methodology as a subject, the evolution of scientific research method, data collection, sampling technique and work organization. The primary data were originally sourced by the use of questionnaire, observation and oral interview. While, secondary data were obtained from existing materials, these two sources were chosen to complement each other and ensure adequate reconciliation of any discrepancies between the completed questionnaires. The primary data were presented and analysed. The percentage method was used, supplemented by chi-square inn testing hypothesis results obtained from both methods are consistent with each other and thus laid a sound foundation for the findings and recommendations.
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    STRATEGIC MARKETING AND ITS IMPACT ON SMALL AND MEDIUM SCALE BUSINESSES IN NIGERIA
    (Enterpreneurship Department, Nasarawa State University, Keffi, 2013-07-09) Ibrahim, Yusuf Ohida
    The study undertakes an analysis on evaluating how marketing strategies had effectively enhanced small and medium scale businesses (SMBs) in Nigeria from 1990 to 2012. The method of analysis used was log- linear multiple regression; using industrial production index as a proxy for SMBs, marketing labour force and educational levels for building the model. It was observed that due to poor state of physical infrastructure, particularly road networks, electricity and water supply made returns on autonomous part of industrial sector to be negative. More so, the low magnitude of marketing labour force showed that there exists high level of unemployed manpower for effective marketing exercise. Governments can accelerate the development of markets for financial and non financial services suited to SMBs by promoting innovation in products, and delivery mechanisms, and, by building institutional capacity. Improving the development impact of SMBs strategies will require much more attention to the monitoring, and evaluation of intervention outcomes.