Browsing by Author "Garba, Suleiman"

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    ASSESSMENT OF PUBLIC RELATIONS STRATEGIES EMPLOYED BY SELECTED FAITH-BASED ORGANISATIONS IN PROMOTING RELIGIOUS TOLERANCE IN NORTH CENTRAL NIGERIA
    (Department of Mass Communication, Nasarawa State University Keffi, 2023-10-11) Garba, Suleiman; Josiah, Sabo Kente
    Religious tolerance has been a pressing concern in Nigeria, particularly in the Northern region, where conflicts between Muslims and Christians have led to social instability and loss of lives. Public relations strategies are seen as essential tools in promoting religious harmony and peaceful coexistence among religious groups. This study focuses on the public relations strategies employed by the Nigeria Inter-Religious Council (NIREC) and the Interfaith Mediation Center (IMC) to foster understanding and cooperation between religious communities in North Central Nigeria. The primary objective of this research is to evaluate the effectiveness of NIREC and IMC's public relations strategies in promoting religious tolerance in the region. To achieve this, the study employs both survey and library research methods, targeting focus groups representing NIREC and IMC in four North Central States of Nigeria, namely Benue, Niger, Nasarawa, and Plateau. The findings indicate that public relations initiatives, particularly interfaith dialogues, have played a significant role in increasing tolerance and mutual understanding among diverse religious communities. However, the study also identifies challenges faced by NIREC and IMC, such as limited funding, misconceptions, resistance from extremists, regional differences, and difficulties in measuring impact. Nonetheless, the study highlights the importance of public relations efforts in fostering religious harmony and peace. Successful strategies can contribute to social cohesion and stability in the region. The research recommends that NIREC and IMC focus on securing adequate funding, addressing misconceptions and stereotypes, engaging with extremist elements, and customizing strategies to specific regional contexts. By implementing these recommendations, NIREC and IMC enhance the impact of their public relations initiatives, fostering greater religious tolerance and understanding among diverse communities in the North Central States of Nigeria. The study emphasizes the significance of public relations in bridging gaps between religious groups and underscores the need for continuous evaluation and refinement of strategies to achieve sustainable interfaith relations.
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    COMMUNICATION AND MEDIA TRIAL OF CORRUPTION CASES IN NIGERIA
    (Department of Mass Communication, Nasarawa State University, Keffi, 2024-06-10) Iredia, Tonnie O.; Garba, Suleiman
    The role of communication in the unending trend of corruption cases in Nigeria over the years was the main concern of the paper. Do Nigerians understand the extent to which inadequate communication, can hinder their nation’s development? Are there conscious efforts to effectively sensitize citizens on the subject? These questions influenced the use of ‘Interview’ as a data gathering instrument in which 20 respondents made up of media professionals, legal experts and some court clerks were interrogated. In order to underscore the adverse conditions of the past as a guide to current developments, a chronological historical narrative of the origin and development of corruption in Nigeria’s public sector was undertaken. It was revealed that inappropriate communication especially premature and illegal media trial of corruption cases always polarized and hardened the mind-sets of different people in accepting or rejecting the eventual indictment or acquittal of any suspect. This was substantially corroborated by majority of the respondents interviewed for this study who agreed that poor communication was largely responsible for the ineffectual fight against corruption in the country. The paper therefore called for a national communication policy along with effective strategies to drive all public policies especially the unending trend of corruption cases in Nigeria. Except this is effectively organized, the fight against corruption in Nigeria may remain a mirage for a long time to come
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    IMPACT OF WEB 2.0 ON MEDIA INDUSTRY: OPPORTUNITIES, CHALLENGES, AND EMERGING TRENDS
    (Department of Mass Communication, Nasarawa State University Keffi, 2023-07-03) Garba, Suleiman; Adamu, Abdullahi; Sabo, Safina Sanusi
    This paper investigated the impact of Web 2.0 on the media industry, which have led to the democratization of content creation and distribution, as well as the emergence of innovative content delivery methods. Traditional media outlets, such as television, radio, and newspapers, are being challenged by new approaches such as podcasting, webcasting, and streaming, which offer faster, more targeted, and interactive content delivery with a higher degree of customization. The interactive nature of Web 2.0 has also opened up opportunities for content creators to generate revenue through advertising, sponsorships, and subscriptions. However, the adoption of these novel approaches presents both challenges and opportunities, which this paper explores in terms of their applications, benefits, and drawbacks. The study utilized the theoretical framework of technological determinism as its anchor, and employed a conceptual analysis method that drew upon relevant existing literature. The conclusion emphasizes the importance of staying informed about emerging trends and opportunities to maintain a sustainable and audience-focused media landscape. Media professionals and organizations need to adapt to the changing dynamics of the industry by embracing new technologies and exploring innovative ways to engage with their audiences. Among other recommendations, it is advised that the media industry acknowledges and harnesses the potential of Web 2.0 to leverage these opportunities for enhancing content delivery, broadening their audience reach, and creating new revenue streams.
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    PARENTAL COMMUNICATION AND PUBLIC RELATIONS: STRATEGIES FOR EFFECTIVE PARENT ENGAGEMENT IN NIGERIAN UNIVERSITIES
    (Department of Mass Communication, Nasarawa State University Keffi, 2023-10-14) Garba, Suleiman; Aminu, Jamila; Tata, Zuwaira
    Parental communication and public relations are vital in Nigerian universities, yet a noticeable gap in current parental engagement practices hampers potential collaboration between parents and these institutions. To address this, the study takes a comprehensive approach, investigating parental communication and public relations in Nigerian universities, identifying key challenges, and proposing strategies to enhance parent engagement and optimize communication. Employing mixed methods, including qualitative interviews and quantitative surveys with parents, lecturers, and stakeholders, our findings underscore the pressing need to improve parental communication and public relations. Challenges like limited parental involvement, communication gaps, and language barriers obstruct effective interaction. Diverse parental expectations stress the necessity for tailored strategies. Key recommendations include establishing clear communication policies and guidelines, diversifying channels (particularly digital platforms like email), implementing parent engagement programs, and addressing cultural factors. Embracing these steps can bridge the communication gap, foster meaningful parent engagement, and create a better educational environment.
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    TAKING STOCK OF THE ADVERSE CONSEQUENCES OF THE LAW OF SEDITION ON FREE MEDIA AND SELF DETERMINATION IN NIGERIA
    (Department of Mass Communication, Nasarawa State University Keffi, 2019-01-03) Garba, Suleiman; Akaase, Ter Moses; Simon, Reazanyi Sheyigari
    This paper assesses the adverse consequences of the law of sedition on free media and self-determination in Nigeria. It looks as the laws protecting the practice of journalism and the misinterpretations of the concepts of sedition, defamation:, freedom of expression as likened to self-determination. Hence, the paper notes that the law of sedition was made harsh to ensure that the "barbaric" Africans and "mission-educated young men who live in villages interfering with the native councils, and acting as correspondent for the mendacious native press" were silenced. It succinctly captures the origin of sedition, its growth and development in Nigeria, as well as the media and the phenomenon of sedition, agitation for self-determination in Nigeria, the nexus between the media, sedition and the agitation for self-determination in Nigeria. It concludes that the issue of sedition has lingered for a period of ions largely as a result of the ' misinterpretation of the principle freedom of expression, constructive criticisms, sedition and even defamation as sedition and defamation rather go pari-passu than freedom of information. The researchers recommended that Nigeria and the media must be mindful of the negative implications of not effectively regulating the information space amidst sedition and defamation and their implications. Such a posture further highlights the depth of apathy for a robust policy • understanding and implementation