Browsing by Author "Aminu, Jamila"

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    ADOPTION AND APPLICATION OF NEW MEDIA TECHNOLOGIES BY JOURNALISTS IN CHANNELS TELEVISION AND NASARAWA BROADCASTING SERVICE (NBS)
    (Department of Mass Communication, Nasarawa State University Keffi, 2023-12-11) Adamu, Abdullahi; Aminu, Jamila; Salisu, Yakubu Mohammed
    The advent of New Media has brought drastic change and transformation in media practices, outlets and principles all around the world. Media Practitioners have learnt to blend into the resultant global village created by the online communication while others have lamented over its negative implications on mass communication practices and practitioners alike. This study examines the adoption and application of new media technologies by Journalists in Channels Television and Nasarawa Broadcasting Services (NBS). Anchored on Social Development Theory, the study adopts a survey research design with questionnaire as the data gathering instrument. The study found that 90% of journalists in Channels TV and NBS frequently use new media technologies in the course of carrying out their duties. The study also found that despite the claim by respondents to efficiently use new media technologies, challenges ranging from poor technical know-how and non-availability of requisite gadgets constitutes major impediment to the efficient use of new media technologies in the stations. The study recommends amongst others, that Broadcast industry should help train their IT personnel in order to compete, and catch up with the rapidly and swiftly changes in new technologies and Broadcast media journalists should also be given proper orientation on the need to be proficient in the use of new media for broadcasting as this will go along way in improving the quality of broadcast out of both government and private stations in Nigeria.
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    PARENTAL COMMUNICATION AND PUBLIC RELATIONS: STRATEGIES FOR EFFECTIVE PARENT ENGAGEMENT IN NIGERIAN UNIVERSITIES
    (Department of Mass Communication, Nasarawa State University Keffi, 2023-10-14) Garba, Suleiman; Aminu, Jamila; Tata, Zuwaira
    Parental communication and public relations are vital in Nigerian universities, yet a noticeable gap in current parental engagement practices hampers potential collaboration between parents and these institutions. To address this, the study takes a comprehensive approach, investigating parental communication and public relations in Nigerian universities, identifying key challenges, and proposing strategies to enhance parent engagement and optimize communication. Employing mixed methods, including qualitative interviews and quantitative surveys with parents, lecturers, and stakeholders, our findings underscore the pressing need to improve parental communication and public relations. Challenges like limited parental involvement, communication gaps, and language barriers obstruct effective interaction. Diverse parental expectations stress the necessity for tailored strategies. Key recommendations include establishing clear communication policies and guidelines, diversifying channels (particularly digital platforms like email), implementing parent engagement programs, and addressing cultural factors. Embracing these steps can bridge the communication gap, foster meaningful parent engagement, and create a better educational environment.