Browsing by Author "Adewole, Alagbe A."

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    CONTEXTUALIZING THE LANGUAGE OF ADVERTISING IN THE PRINT MEDIA
    (Department of Languages and Linguistics, Nasarawa State University, Keffi, 2013-08-25) Abraham, David A.; Adewole, Alagbe A.
    The language of advertising is seen to be functionally distinct such that it functions as a means to an end and not an end in itself. The advertiser in a bid to get consumers favorably disposed to products and services on offer, does not follow the laid down rules of grammar but prefers catchy structures and makes use of puffery in his language which makes critics view it as deceptive. This paper concerned itself with the structures used in print media advertising using advertisements collected from The Punch from June 2007- June 2008. It discussed the structures and language claims peculiar to advertisers.
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    The Implications of the Socio-Cultural Meaning of Yoruba Greetings
    (Department of Languages and Linguistics, Nasarawa State University, Keffi, 2008-09-01) Abraham, David A.; Adewole, Alagbe A.
    This paper examines one semantic field namely, greetings that are prevalent in the Yoruba cultural settings, with the intention of enhancing better understanding of the culture as well as throwing more light on the semantic field under consideration. A review of the concept of culture in addition to the notion of context of situation was carried out. The analysis of the types of greetings such as greetings derived from situations and greetings based on celebrations. The paper concludes that the view of mind implies that meaning is always situated in specified socio-cultural practices and experience! It is thus concluded that culture and language combine to reflect cosmological view of a people as well as their ideology.
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    THE SOCIOLOGY OF LANGUAGE USE IN MOTOR PARK
    (Department of Languages and Linguistics, Nasarawa State University, Keffi, 2008-04-01) Abraham, David A.; Adewole, Alagbe A.
    Udofot (1998) defines language as a tool with which people from the same and related community interact and express their thoughts and feelings to one another. Similarly, Lyons (1970:326) defines a speech community as people who use a given language (or dialect) and need not have any social or cultural unity. It is based on this that a motor park qualifies as a speech community. The crux of this paper is to analyze language use in Keffi Motor Park using some socio-linguistics concepts and how it affects the language use of the surrounding environments. The Motor Park is a multilingual speech community because people of different backgrounds patronize it. This same people tend to use English differently such that sometimes it reflects mother tongue interference or class status distinction. Other indigenous languages like Igbo, Hausa, Yoruba, Mada, Gwandara, Eggon, e.t.c. coexist with English language. The observation and eaves dropping technique was used in gathering data from the motor park. The data proved that English language has an upper hand in the Keffi motor park which also functions as the country's lingua franca. Even if any indigenous language is to be spoken the speakers tend to use English language along with it by borrowing and code mixing.