Browsing by Author "Abubakar, Idris Ayokanmi"

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    EFFECT OF ADVERTISING MEDIA ON CONSUMER BUYING BEHAVIOUR FOR MADE IN NIGERIA SHOES IN PLATEAU STATE, NIGERIA
    (Department of Mass Comnunication, Nasarawa State University, Keffi, 2019-12-14) Adamu, Abdullahi; Abubakar, Idris Ayokanmi; Suleiman, Garba
    This study investigates the effect of advertising media on consumer buying behaviour for made in Nigeria Shoes in Jos Metropolis which comprises Jos North and Jos South L.G.A in Plateau State ofNigcria. The specific objectives of the study are to assess the influence of print media, billboards advertising, electronic media advertising and social media on consumer buying behaviour for made in ••Nigeria Shoes. The data collection period is 20I9and survey research design was used for this study. The population of the study is 419,221 and the sample size is 400. The sample size was determined using Taro Yamane formula, 'flic study employed convenience sampling technique for selecting the participants of the study. Ordinary Least Square technique of analysis was adopted for the study. The study found that print media advertising, electronic media advertising and social media advertising have significant positive influence on consumer buying behaviour for made in Nigeria shoes in Jos Metropolis while billboard advertising has no significant influence on consumer buying behaviour for made in Nigeria shoes in Jos Metropolis. Based on these findings, the study concludes that advertising media are effective tools towards influencing consumer buying behaviour for made in Nigeria Shoes in Plateau Stale. The study recommends that manufacturers of made in Nigeria shoes should explore advertising for their products through the use of newspaper and magazines as it is an effective means of increasing consumer buying behaviour for their products.
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    EFFECT OF FINANCIAL DEEPENING ON ECONOMIC GROWTH IN NIGERIA
    (Accounting Department, Nasarawa State University, Keffi, 2018-08-12) Abubakar, Idris Ayokanmi
    This study examines the effect of financial deepening on economic growth in Nigeria for the period 1960-2017. The study proxy financial deepening with broad money supply and credit to private sector while economic growth is proxied with real gross domestic product. This study adopts expo facto research design. The study collected secondary data from Central Bank of Nigeria statistical bulletin. The study employs the Ordinary Least Square method to estimate the model; this is done using the partial adjustment approach to estimating given parameters of a model. In so doing, Vector Error Correction model is used. The study employs the conventional augmented Dickey Fuller test to test for stationarity among real Gross Domestic Product, money supply and Credit to the Private Sector, Johansen cointegration technique to determine the long run relationship among the variables. The result indicates that all the variables are non stationary at levels, but became stationary after first difference. The three variables are cointegrated of the same order. The result of the ordinary least square reveals that broad money supply has a significant positive effect on economic growth in Nigeria while credit to private sector has a negative significant effect on economic growth in Nigeria. The result of the Granger causality test reveals that real Gross Domestic Product Granger causes Credit to the Private Sector at 5% significance level. The result also reveals that the other variables do not Granger cause each other at 5% significance level. The Vector Error Correction model result suggests that there is long and short run effect of money supply and Credit to the Private Sector on real Gross Domestic Product in Nigeria. Test for adequacy performed on the residuals of the Vector Error Correction model indicates that they are homoskedastic, have no serial correlation and are normally distributed suggesting that the model is good. The study concludes that broad money supply drives economic growth in Nigeria while credit to private sector retards economic growth in Nigeria. Based on the findings of this study, the study recommends that Federal government of Nigeria through the Central Bank of Nigeria should continue to increase the volume of broad money supply to the economy as it is found to increase economic growth in Nigeria, it also recommends that Central Bank of Nigeria should reduce interest rate in the economy so that investors may raise their investment and output.
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    Effect of Financing Sources on Financial Performance of Small and Medium Enterprises in Taraba State, Nigeria 1 2 3
    (Department of Entrepreneurship Studies, Nasarawa State University Keffi, 2020-07-09) Yusuf, Bala Ali; Abubakar, Idris Ayokanmi; Paul, Vincent
    This study examines the effect of financing sources on financial performance of Small and Medium Enterprises in Taraba State, Nigeria. The specific objectives of the study are to examine the effect of commercial bank loan, retained earnings, trade credit and leasing on financial performance of Small and Medium Enterprises in Taraba State. The study is limited to 2019 while descriptive survey research design was adopted for the study. The population comprised of small, medium and micro enterprises registered in Taraba State, Nigeria. Based on Small and Medium Enterprise Development Agency of Nigeria report of 2018, the total number of these enterprises are 514, 864. The study set a criterion that for any of the Small and Medium Enterprises to be sampled; the Small and Medium Enterprises must have an asset base (excluding land) of between N5Million – N500Million and labour force of 50 to 199. Based on the report of Small and Medium Enterprises Development Agency, it was only 69 Small and Medium Enterprises that satisfied the stated criteria. These 69 Small and Medium Enterprises formed the sample size for the study. The study used filtering sampling technique to arrive at sample size of 69. Primary data were collected from the field. Questionnaire was used to collect primary data from the field. Data was analyzed using multiple regression analysis. The study found that commercial bank loan and trade credit have significant positive effect on financial performance of Small and Medium Enterprises, while lease financing has significant negative effect on financial performance of Small and Medium Enterprises. Retained earnings was found to be insignificant on financial performance of Small and Medium Enterprises in Taraba State. The study concludes that commercial bank loan, trade credit and lease financing are determinants of financial performance of Small and Medium Enterprises in Taraba State. Based on the conclusions of the study, the study recommends that Small and Medium Enterprises in Nigeria should consider Small and Medium Enterprises sources of business financing as important determinants of financial performance. SMEs should come together to form larger groups in order to access bigger commercial loans from banks.
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    EFFECT OF INVESTMENT IN INFORMATION AND COMMUNICATION TECHNOLOGY ON FINANCIAL PERFORMANCE OF LISTED INSURANCE COMPANIES IN NIGERIA
    (Department of Banking and Finance, Nasarawa State University Keffi, 2020-09-01) Nwala, Maureen Nneka; Abubakar, Idris Ayokanmi; Onibiyo, Ezekiel Rotimi
    Human activities have been greatly enhanced by the development of science and technology, however these innovations in Information and communication technology (ICT) come at a cost to the firm. Therefore, this study evaluates the effect of investments in ICT on financial performance of listed insurance companies in Nigeria. The population of this study is made up of 25 listed insurance companies on the Nigerian Stock Exchange from year 2012 to 2018. Insurance companies that have complete data set for the periods of 2012-2018 were selected purposively for this study, the sampled insurance companies were 16 in number. Secondary data in the form of panel data are used for this study. The data are collected from the 16 selected insurance companies annual financial reports and accounts. Based on the result of the Hausman specification test, the study adopted the Random effect regression and it revealed that Investment in ICT Hardware and software have significant positive effect on financial performance of listed insurance companies in Nigeria. The study concludes on a general note that investment in ICT improves the financial performance of listed insurance companies in Nigeria. The study therefore, recommends that listed insurance companies in Nigeria should be proactive in adoption of ICT as investments in ICT does not erode profitability.
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    EFFECT OF SELECTED MACROECONOMIC VARIABLES ON STOCK PERFORMANCE IN NIGERIA
    (Department of Banking and Finance, Nasarawa State University Keffi, 2019-01-04) Mungadi, Dauda Danladi; Nwala, Maureen Nneka; Abubakar, Idris Ayokanmi; Onibiyo, Ezekiel Rotimi
    The effect of macroeconomic variables on stock performance hos attracted considerable research interests. This is because mocroeconomic variables interplay serves as barometer for the economy measured by stock performance. This study examines the effect of selected macroeconomic variables on stock performance in Nigeria for the periods of 1983 to 2018 using Autoregressive Distributed Lag technique to analyse the dato. The study proxy stock performance with total market capitalisation white selected macroeconomic determinants used ore foreign workers remittance•, foreign portfolio, broad money supply and Gross Domestic Product growth rate. The study tests for stationarily of the time series secondary dato with Augmented Dickey Fuller Test and the result of the results of the test suggest that oil the dolo are stationary at first difference, exceptGross Domestic Product growth role that was stationary at level. The study found out that foreign workers remittances, foreign portfolio and broad money supply have significant positive effect on stock performance vjhiie Gross Domestic Product grovAh rale hos an insignificant effect on stock performances. Based on these findings, the siudy concludes that the selected macro determinants should attract government attention in Nigeria. In the light of the outcome of the study, the study recommends that the Central Bank of Nigeria should continue to design frameworks and policy that would promote and retain portfolio Investment in the country and also ensure further reduction In the cost of remittance into the country. That Securities and Exchange Commission and Nigerian Stock Exchange should strive to improve on market capitoUiation of stock market by attracting listing and increased trading activities with a platform that put attractive financial assets in the global market. A growing volume of studies such as (Maku & Atanda, 2010; Mandaci, Atkan, Gumu$ & Tvaronaviciene, 2013; Prempeh, 2016) have investigated the determinants of stock performance especially after the recent global financial crisis by focusing on several categories of macroeconomic variables that affect stock performance. Measures of stock performance differ across empirical studies Most studies used stock market All Shares Index, GOP, total market capitalisation, GDP growth rate and growth rate in market capitalisation. Stock performance is measured by total market capitalization of the Nigerian stock market in this study. The set of macroeconomic variables used to explain stock performance varies across empirical studies, but generally includes broad measures of macroeconomic performance, such as GDP growth rate, unemployment rate, interest rates, money supply, inflation and exchange rates.