Browsing by Author "Abdullahi, Adamu"

Now showing 1 - 2 of 2
  • Thumbnail Image
    ItemOpen Access
    Effect of COVID-19 on the Growth of Point of Sales (POS) in Nasarawa-West Senatorial District
    (Department of Business Administration, Nasarawa State University Keffi, 2022-12-06) Abdullahi, Adamu; Agu, Monica Nnenna; Mallami, Keffi Muhammad
    Nasanma-We7tSeta!le- Covid~19 on the S^owth of point of sales (POS) in lockdown affect,! The sludV sought *>: determine the extent to which affects the exnnJ- &™th °f Point of Sales (POS), find out how social distancing restriction offer, ! °fPoint °fSales (P0S)- ascertain the extent to which movement closure on the e growth ofP oint of Soles (POS) and examine the effect of market Population of th°W™ °f Sales (POS). The study adopted survey design. The Population usi 6y SiudP was 1495 and sample of 315 was determined from the gather the r * °r° ^amen formula. The study used a questionnaire as a tool to ANOVa regr S^0nden^s' opinions. Descriptive analysis, Pearson correlation, and indicated that ™ere USed t0 evaluate the data- Multiple Regression Analysis closure and S* • ^ndepcndent variables (Lockdown, Movement Restriction, Market which are salT^ Dista^ing) are significantly related to the dependent variables Srowth which u pr°d'li arid expansion except the case of social distancing and sales °S msignificant effect. The study concluded that COVID-19 pandemic has no devastating effect on SSEs growth in Nasarawa-West District of Nasarawa State. This is clearly showed by the positive significant coefficient of regression results. Therefore the study recommended that: Businesses should start offering digital or online sales and services; proactive preparations should be made in advance of situations like COVID-J9 that are likely to have an effect on the organizations; In times of adversity, as the COVID-19 epidemic, astringent macroeconomic monetary and fiscal policies are formalized and developed to assist SSEs.
  • Thumbnail Image
    ItemOpen Access
    EFFECT OF EMOTIONAL LABOURSTRATEGIES ON CONSUMER PATRONAGE OF FOOD VENDORS WITHIN ABUJA METROPOLIS
    (Department of Business Administration, Nasarawa State University Keffi, 2022-04-05) Agu, Monica Nnenna; Mallami, Keffi Muhammad; Abdullahi, Adamu
    The study investigates the effect of emotional labour on consumer patronage offood vendors within Abuja Metropolis. It specifically sough to find out how the components of emotional labour such as surface acting, deep acting, emotional dissonance as well as self-efficacy effect on consumer patronage of food vendors within Abuja metropolis. Primary data was collected using five point Likert scaling questionnaire and analysed by using regression. Data obtained for this study was from primary source and analyzed with the aid of statistical softwares, SPSS V25 and SME-PLS, employing structural equation modeling techniques in order to achieve all set objectives. Also, data obtained for the purpose of this study was prior to the analysis, undergo different validity and reliability scrutiny so as to eliminate all forms of errors arising from analysis. The findings of the study reveal that components of emotional labour (such as surface acting, deep acting, emotional dissonance as well as self-efficacy effect) have positive and significant effect on consumer patronage of food vendors within Abuja metropolis. Based on the findings, the study therefore recommends that, the four elements of emotional labour (i.e. surface acting, deep acting, emotional dissonance and self-efficacy) have to be fully utilised by the entrepreneurs and managers who owned the food businesses, employed and managed the food vendors properly in order to enhance the consumer patronage of their product so as to improve the overall performance of their business.